Our company is an extension of ourselves
Over the past years the need for sustainability has become a must. We already woke up to the idea of sustainability in our personal lives years ago. We are minimalistic in our daily lives, 50% vegetarian and 50% vegan, making our own products for cleaning, in the bathroom and for our own wellbeing. We think before we buy and recycle and upcycle all we can, we do all this because we simply care. We care about our planet and how we leave earth for future generations, simply said, our goal is changing the world for the better.
The triple bottom line; People, planet, profit
Profit is needed to survive as a business, but the way we do business has in our opinion more value than how much money we make. This is why we wanted Tickled Wolf to reflect who we are, what we believe in, and how we treat others. We follow principles of sustainability with each of our business decisions. The idea of treating the environment as an equal stakeholder is a logical one. Planetary benefits need to be implemented in every business model and should never fade in the background as the planet is our home!
Unnecessary business in 2021
The main problems which we wish to solve with our company are the amount of plastic used, the deforestation and the destruction of wildlife. All three are issues close to our hearts. In the greeting cards business all three have a seriously negative impact. Next time you hold a greeting card with a joyful message, think about what it’s made of and how it’s wrapped or produced. It might be hard to notice the issues behind them as they all look so cheery, but be aware that the truth will probably scare you. We should rethink the way we use resources!
And last but not least the plastic soup we created over the years. Mainstream greeting cards are often protected with this plastic sleeve which might be useful for the seller of the cards, but ends up unnecessarily in land fills, kills marine life, pollute our oceans and makes a mess of our coastlines and beaches. Our cards are protected with glassine paper which is 100% recyclable, 100% biodegradable, and is made from 100% sustainably managed forests. To encourage new forestation and balance the resources we use, we donate to One Tree Planted so the money can be used to plant more trees.
Greeting cards are made of paper which is one of the most polluting industry in the world. Pulp and paper mills contribute to air, water and land pollution and discarded paper and paperboard make up roughly 26% of solid municipal waste in landfill sites. We chose to use both post consumer and agricultural waste paper. Which means no extra trees are being cut for our cards and what initially would be in our landfills is now used to make new products. Upcycling is a great solution to stop wasting resources.
We took the opportunity to make a real difference
We put our heads, hustle, and hearts into creating Tickled Wolf which is a company we are proud of because it respects our planet and is changing the world for the better. Our ambition is to create awareness regarding greeting cards and encourage people to purchase our to make a real difference. Our intention is to change the behaviour of greeting cards lover all over the world so they can still share beautiful moments with loves ones, and at the same time keep the world green and healthy. Our cards exist because of our passion and perseverance to replace non-green greeting cards with upcycled eco-friendly meaningful cards that give back.